Growth infrastructure
Fixed-scope projects for the systems around search.
When search work reveals a bigger job, such as a landing page, a migration, analytics or a digital PR campaign, we scope it as a project with a fixed price.
A supporting layer
Search stays the core practice.
Your monthly search program stays focused on search. A landing-page build, a large migration, an analytics redesign or an automation project gets its own scope, price and timeline.
That keeps the monthly work on search, and gives you a clear way to fix what happens after the click.
Convert demand
Improve what happens after visibility is won.
Use these projects when qualified search demand exists but the commercial path, landing experience or conversion system is weak.
Funnel Strategy & Build
Map the steps between discovery, consideration, inquiry and sales so high-intent search traffic has a clear path forward.
Explore service →Landing Page Strategy & Build
Create focused commercial experiences for services, campaigns, markets and offers that need stronger messaging, information architecture and conversion design.
Explore service →Conversion Optimization
Diagnose friction between qualified search demand and the actions that create pipeline, then test higher-value improvements.
Explore service →Build information & authority
Create the assets the market actually needs.
Use these projects when the search strategy requires more content capacity, stronger third-party authority or a useful interactive asset.
Search Content Production
Expand implementation capacity for commercial pages, supporting content, refreshes and authority assets without turning content volume into the strategy.
Explore service →Digital PR & Search Authority
Use citation, source and competitive intelligence to scope larger authority initiatives beyond the managed search program.
Explore service →Calculators, Assessments & Interactive Tools
Build calculators, quizzes and assessments when an interactive experience can create more decision value than another static article.
Explore service →Build infrastructure
Fix the technical and operational systems around search.
Use these projects when the constraint is a rebuild, large technical program, attribution gap, integration problem or development requirement.
Technical SEO Projects
Scope major migrations, rebuilds, indexation problems and technical remediation as defined projects with clear boundaries and approval.
Explore service →Search-Focused Website Development
Plan and implement websites or major sections where search architecture, technical performance and commercial UX need to be designed together.
Explore service →Analytics & Attribution
Design analytics and attribution so search performance can be interpreted beyond traffic and ranking movement.
Explore service →Automation & Integration Work
Design and build the operational handoffs between forms, marketing automation, funnel platforms, analytics, CRM and reporting systems.
Explore service →When an intelligence report recommends a fixed project
One concentrated problem, one fixed project.
A Search Intelligence engagement may show that recurring Search ownership is unnecessary. When the evidence points to one discrete technical, conversion, attribution or infrastructure constraint, Sophrono can scope the relevant existing Growth Service as a fixed project instead.
Technical or location architecture
Use a fixed Technical SEO or location project when the failure layer is concentrated in architecture, migration, rendering or a rebuild rather than ongoing Search ownership.
Explore project →Conversion or landing-page constraint
Use Conversion Optimization or Landing Page Strategy & Build when visibility exists but the commercial experience is suppressing qualified action.
Explore project →Measurement or attribution constraint
Use Analytics & Attribution when the acquisition system cannot reliably connect search demand to qualified pipeline and revenue.
Explore project →Funnel or integration constraint
Use Funnel Strategy or Automation & Integrations when downstream handoffs, nurture or operating systems—not search visibility itself—are the main blocker.
Explore project →Commercial model
Fixed project price. Defined scope. Approved changes.
Each proposal sets a fixed price from the actual scope and complexity.
Scope first. The proposal defines the work, assumptions, dependencies and acceptance criteria.
Separate from recurring services. A project does not silently consume or expand a managed Search or AI SEO plan.
Change requires approval. Material work outside the agreed scope becomes a deliberate change rather than a surprise overage.
Not sure which project fits?
Start from the problem you see.
The Solutions guides start from the symptom and point to the right work: search optimization, conversion, analytics, authority or technical infrastructure.