Custom growth project
Produce the content the search strategy actually requires.
Expand implementation capacity for commercial pages, supporting content, refreshes and authority assets without turning content volume into the strategy.
Typical timeline: 3–5 weeks per batch · fixed price agreed after scoping
- 01Search briefs
- 02Commercial page production
- 03Supporting content
- 04Refresh programs
- 05Expert/source integration
- 06Editorial QA
When to use it
Scope this separately when the opportunity is concentrated enough to deserve a project.
Growth Services sit beside managed search work rather than inside every retainer. The goal is to make scope boundaries clearer, not to create surprise add-ons.
The opportunity backlog exceeds included managed-service capacity.
A new category or service requires substantial page production.
The team needs search-informed briefs and specialist execution.
Project model
Evidence → scope → build → verify.
Define the constraint
Start from the search, funnel or operational evidence that justifies the project.
Lock the scope
Agree the deliverables, required inputs, acceptance criteria and limits on included work.
Implement
Build the agreed work without silently expanding into unrelated tasks.
Verify
QA the output and, where measurable, reconnect it to the visibility or conversion signal that started the project.
Deliverables
What you receive.
Batch content plan
A list of the pages and articles in the batch, each with its target query, search intent, page type and the business reason it is included.
Search briefs
A brief for every piece, covering the questions to answer, competing pages, required sources, internal links and the call to action.
Commercial pages
Service, product or category pages written to match how buyers search and compare, with clear offers and next steps.
Supporting articles
Guides and explainers that answer the questions behind your commercial terms and link back to the pages that convert.
Refreshed pages
Rewritten or expanded versions of existing pages that have lost ground, with outdated claims removed and current evidence added.
Editorial QA and publishing pack
Fact-checked, edited files with metadata, headings, internal links and schema notes, ready to publish or published for you.
Timeline
Typically 3–5 weeks per batch.
The exact schedule is set in your proposal. It depends on scope, approvals and how quickly we receive access and inputs.
What we need from you
- Subject-matter experts available for short interviews and accuracy reviews
- Brand voice guidelines and examples of content you consider strong
- CMS access if we are publishing, or a named publisher on your side
- Product, service and compliance details we must get right
- Week 1
Plan and brief
We confirm the batch list, write a search brief for each piece, and schedule interviews or reviews with your subject-matter experts.
- Weeks 2–3
Drafting
We write the drafts using expert input and cited sources, and share them in stages so review does not pile up at the end.
- Week 4
Review and revisions
Your reviewers check accuracy and tone. We make revisions and run editorial QA on facts, links and on-page elements.
- Week 5
Publishing
We publish the approved pieces or hand them to your team, then check internal links, metadata and indexing status.
Questions
Common questions about this project.
How is a content batch priced?
Each batch is quoted at a fixed price once we agree the list of pieces and their depth. The quote names every page in the batch, so there is no ambiguity about what you are getting or what counts as an addition.
How does this relate to our managed SEO plan?
Managed plans include a set level of content work each month. Content production projects add capacity when the backlog is larger than that, for example when you launch a new service line. The plan’s strategy decides what gets written. The project adds the people and time to write it.
What if we want to change the list mid-batch?
Swapping one piece for a similar one is usually simple. Adding pieces or substantially changing a brief needs your written approval and may adjust the timeline or the quote. We would rather confirm a change in writing first than surprise you with it later.
Commercial terms
A scoped project—not open-ended hourly billing.
Your proposal sets out the deliverables, fixed project price and agreed labor limit. Work outside that scope requires your approval before it starts.