Quarterly search-market analysis
Give leadership a clear view of where search is improving—and where to act next.
Each quarter, see your position across agreed Google and AI-search markets, how you compare with selected competitors and the priorities for the next quarter.
Engagements from $3,500 per quarter.
Periodic research and recommendations.
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Gnomon VII · ElenchosMeasure again, the same way.Deliverables
What Quarterly Benchmarking delivers.
Market assessment
Understand your position within the agreed markets and competitor group.
Comparable quarter-to-quarter findings
See what changed, with material differences in scope or collection context explained.
Priorities for the next quarter
Connect the evidence to the decisions and work that deserve attention.
An executive review at the appropriate tier
Competitive Benchmark includes a strategy presentation. Executive Market Benchmark includes an executive workshop.
We shape the work around your priorities and report against the measures we agree at the start. Search engines and AI systems make the final ranking decisions; we make the case for your pages as strong as it can be.
Worked example
See how a finding becomes the next change.
Explore a worked preview to see how search observations become priorities. Review the example findings, competitor comparison and suggested investigation, then inspect the supporting record table and downloadable data.
Search Visibility Preview: worked example
Illustrative preview using fictional data—not client results or live AI responses. Paid deliverables depend on the service and scope selected.
View the illustrative preview →Responsibility and scope
Who does what in Quarterly Benchmarking.
Sophrono's role
Sophrono delivers the agreed analysis and recommendations, with presentation or workshop coverage determined by the selected tier.
Your team's role
Your team defines the business questions, supplies relevant context and owns implementation and resource decisions.
Outside the engagement
A quarterly strategic review. For monthly tracking choose Monitoring; for hands-on work, Sophrono Search. Extra markets and custom analysis are quoted separately.
Cadence
Quarterly. The first review establishes a baseline; later reviews compare compatible observations.
How the first work cycle begins
We agree the decisions, markets and competitor group, then take the baseline. Each later review compares like with like and notes any change in setup.
Pricing
Quarterly Benchmarking plans and pricing.
Plans with set coverage have fixed prices. Plans marked "from" are quoted to your brands, locations or markets. We confirm priorities, inputs and delivery dates before work begins, and you approve any work beyond the plan before it starts.
Market Benchmark
$3,500/qtr
Fixed price
A focused quarterly baseline and 90-day recommendation set.
Research / measurement only. Your team implements.
View full coverage and capacity
- 101-prompt panel
- Google + AI measurement
- Market rank
- Share of Voice
- Service/category performance
- Core competitor position
- Citation summary
- AI brand mentions
- Quarter-over-quarter delta
- 90-day recommendations
Competitive Benchmark
$7,500/qtr
Fixed price
Organizations that need a full competitive cohort and executive strategy review.
Research / measurement only. Your team implements.
View full coverage and capacity
- Deeper prompt panel
- Full competitor cohort
- Competitor head-to-head comparison
- Competitive win/loss
- Platform leadership
- Category leadership
- Citation authority
- Source intelligence
- Leader gaps
- Executive strategy presentation
Executive Market Benchmark
From $15,000/qtr
Custom quote
Sophisticated multi-market, multi-location or portfolio organizations.
Research / measurement only. Your team implements.
View full coverage and capacity
- 301+ prompts
- Multiple markets
- Custom cohort
- Multi-location analysis
- Executive KPI package
- Category leadership
- Source authority
- Additional model observations, scoped separately
- Risk/dependency analysis
- Executive workshop
Measurement
How Quarterly Benchmarking is measured.
Every report states what was measured, which questions and markets were included, and how each number was calculated. The measurement guide defines each metric with a worked example.
Next step
Talk through your priorities.
Tell us your goals, your team and your markets. We will recommend the plan that fits, or start with a free Visibility Preview if you want to see your market first.