SEO Opportunity Worksheet

Record the affected URL or page group, target customer question and desired business action.

Write what you observed, the date and source, and any uncertainty. Avoid filling unknown traffic or conversion values with invented estimates.

• Each observation has a date and a source.SEO
• Unknown numbers are marked unknown, not estimated.Analytics

Explain how the page supports a qualified inquiry, evaluation or purchase. Distinguish direct conversion from supporting information.

• The page leads directly to an inquiry or purchase.Marketing lead
• Or: it supports a decision made on another page, and that page is named below.Marketing lead

List technical changes, content requirements, reviewers and external dependencies. Use ranges when effort is uncertain.

Pick the next action, assign an owner and define the check that confirms it was implemented. Compare search and business outcomes later against the documented baseline.

• The baseline is saved before any change.Analytics
• The check that confirms the change is written down.SEO
• A date to compare outcomes with the baseline is in the calendar.Analytics

Write down the one thing that happens next, so the checklist ends in a decision.