Custom growth project
Build authority where the market evidence says it matters.
Use citation, source and competitive intelligence to scope larger authority initiatives beyond the managed search program.
Typical timeline: 8–12 weeks per campaign · fixed price agreed after scoping
- 01Authority opportunity analysis
- 02Source/citation mapping
- 03Asset strategy
- 04Outreach coordination
- 05Digital PR campaign support
- 06Citation and retest measurement
When to use it
Scope this separately when the opportunity is concentrated enough to deserve a project.
Growth Services sit beside managed search work rather than inside every retainer. The goal is to make scope boundaries clearer, not to create surprise add-ons.
Competitors consistently own influential sources.
AI visibility depends on third-party evidence the brand does not control.
A category requires stronger authority assets and outreach.
Project model
Evidence → scope → build → verify.
Define the constraint
Start from the search, funnel or operational evidence that justifies the project.
Lock the scope
Agree the deliverables, required inputs, acceptance criteria and limits on included work.
Implement
Build the agreed work without silently expanding into unrelated tasks.
Verify
QA the output and, where measurable, reconnect it to the visibility or conversion signal that started the project.
Deliverables
What you receive.
Authority gap analysis
A review of the publications, directories and sources that cite your competitors or appear in AI answers for your category, but do not mention you.
Source and citation map
A prioritized list of target outlets, journalists and reference sources, grouped by topic and by relevance to your commercial search terms.
Campaign asset
One central asset worth citing, such as original research, a data study, expert commentary or a reference resource, produced with your team’s input.
Pitch angles and messages
Tailored pitch angles and outreach messages for each target group, reviewed and approved by you before anything is sent.
Managed outreach
Outreach to approved targets, with follow-ups, response handling and a shared log of every contact and reply.
Coverage and citation report
A record of the links, mentions and citations earned, plus a retest of search and AI visibility for the topics the campaign targeted.
Timeline
Typically 8–12 weeks per campaign.
The exact schedule is set in your proposal. It depends on scope, approvals and how quickly we receive access and inputs.
What we need from you
- Experts available for interviews, quotes and media questions
- Proprietary data, research or customer insight you are willing to share publicly
- Approval of pitch angles and spokespeople before outreach starts
- Website access to publish the campaign asset
- Weeks 1–2
Research and targeting
We map the sources that shape authority in your category, find the gaps, and agree the campaign angle and target list with you.
- Weeks 3–6
Asset creation
We produce the campaign asset with your experts and data, then publish it on your site with the supporting pages it needs.
- Weeks 7–10
Outreach
We pitch approved targets, follow up, handle responses and log every placement or mention as it happens.
- Weeks 11–12
Measurement and retest
We compile coverage, check links and citations, retest visibility for target topics, and recommend how to keep using the asset.
Questions
Common questions about this project.
How is a digital PR campaign priced?
Each campaign is a fixed-price project, quoted after a short scoping call. The quote covers research, the campaign asset, outreach and the final report. Earned coverage is the goal. Any paid placement would be agreed with you separately and labeled as sponsored.
Can you promise coverage or links?
No. Journalists and editors decide what they cover, and nobody can promise placements in advance. We improve the odds with a credible asset, careful targeting and well-matched pitches, and we report every result, including outlets that declined. The asset stays on your site and remains yours to use after the campaign.
How does this fit with a managed AI SEO plan?
Managed plans include steady, ongoing authority work. A digital PR campaign is a larger, focused push on one theme, scoped when citation data shows competitors own sources you need. What we learn from the campaign feeds back into your managed plan’s priorities and reporting.
Commercial terms
A scoped project—not open-ended hourly billing.
Your proposal sets out the deliverables, fixed project price and agreed labor limit. Work outside that scope requires your approval before it starts.