SEO Project Readiness Checklist

Name the service, product or market that needs improvement. Specify a business outcome such as qualified inquiries or product purchases, and identify the page types involved.

• The service, product or market is named.Marketing lead
• The business outcome is named, such as qualified inquiries or purchases.Decision maker
• The page types involved are listed.SEO

Record relevant landing pages, search performance, conversion definitions and recent site changes. Note missing access or unreliable measurement.

• Current landing pages and their search performance are saved.SEO
• Conversions are defined and tested.Analytics
• Recent site changes are listed with dates.Developer
• Missing access or unreliable data is written down.Analytics

List the suspected technical, content, authority or measurement issue, the evidence supporting it and what would disprove it.

• The suspected constraint is named: technical, content, authority or measurement.SEO
• The evidence for it is written down.SEO
• What would disprove it is written down.SEO

Name the person who can approve content, change templates, deploy fixes and verify results. Identify dependencies before promising a completion date.

• Someone can approve content.Decision maker
• Someone can change templates and deploy fixes.Developer
• Someone will verify the results.Analytics
• Dependencies are listed before any date is promised.Decision maker

Write what must be delivered and how it will be checked. Distinguish completing an implementation from observing a later search outcome.

• What must be delivered is written down.Decision maker
• How each deliverable will be checked is written down.SEO
• Finishing the work and seeing a search result later are tracked separately.Analytics

Write down the one thing that happens next, so the checklist ends in a decision.