Search Measurement Setup Checklist

Document query groups, locations, products or services and relevant competitors. Keep branded demand separate where it changes the interpretation.

• List the query groups that matter, grouped by service or product.SEO
• List the locations or service areas you want to measure.Marketing lead
• Name the competitors you compare against, and why each one is on the list.Marketing lead
• Split branded and non-branded searches in every report.Analytics

Identify the owners of Search Console, analytics, business profiles and CRM reporting. Confirm that the intended comparisons can be produced from the available data.

• Search Console is verified for every version of the site, with an owner named.SEO
• You can read analytics for the same date ranges as Search Console.Analytics
• You have access to every business profile you plan to measure.Marketing lead
• Leads in the CRM can be traced back to their landing page or source.Analytics
• You have produced one sample comparison from the data, end to end.If you cannot, fix access before collecting more data.Analytics

Separate opening a booking link, submitting an inquiry and confirming an appointment. Test the intended event with a controlled submission.

• Write down each conversion and the exact moment it counts.Analytics
• Opening a booking link, submitting a form and confirming a booking are separate events.Analytics
• Submit one test of each event and find it in the reports.Analytics
• Check that one action does not count twice, for example on a page reload.Developer

Annotate tracking changes, site releases, campaign activity and shifts in products or availability.

• Pick one shared place for the change log, and tell the team where it is.SEO
• Log site releases with the date and the pages they touched.Developer
• Log tracking changes, including new or renamed events.Analytics
• Log campaigns, price changes and products going in or out of stock.Marketing lead

Set the audience, reporting period and decision each review supports. Keep the market definition stable or explicitly document revisions.

• Name who reads each report and the decision it supports.Marketing lead
• Set the reporting period, and compare like with like.Analytics
• Keep the market definition fixed between reviews, or note each revision.SEO

Write down the one thing that happens next, so the checklist ends in a decision.