Local Search Visibility Checklist

Confirm the real business name, address or service-area model, phone, hours, services, ownership and operating status across the website and important business-data surfaces.

• Name, address or service area, and phone match on the site and the profile.Location manager
• Hours, including holiday hours, are current.Location manager
• Closed or moved locations are marked as such.Location manager

Review ownership, primary and secondary categories, services, hours, linked landing page, photos and other profile fields for accuracy and usefulness rather than keyword stuffing.

• You own and can edit the profile.Marketing lead
• The primary category matches what customers search for most.SEO
• Services are listed and accurate.Location manager
• The profile links to the matching location page, not just the home page.SEO
• Photos are real and recent.Location manager

Measure relevant queries across multiple points or markets where appropriate. Do not treat one rank from one location as a complete view of local performance.

• Visibility is checked from several points across the service area.SEO
• The same list of local searches is used each time.SEO

Make each legitimate location distinct, useful and connected to the parent brand and relevant services through crawlable internal links.

• Each real location has its own page with details specific to it.Content
• Location pages link to the services offered there, and back.Content
• No pages exist for places you do not actually serve.SEO

Evaluate legitimate review volume, recency, response operations and location-level patterns while keeping review collection compliant and customer-centered.

• Customers are asked for reviews in a way that follows platform rules.Location manager
• Someone responds to reviews, including negative ones.Location manager
• Review themes are compared across locations.Marketing lead

Check that visible business facts and supported LocalBusiness structured data agree rather than creating locations or services only in markup.

• LocalBusiness structured data matches the visible page.Developer
• Markup describes only real locations and services.Developer

Connect visibility to calls, bookings, directions, qualified leads and other location-level actions where measurement is available.

• Calls and direction requests are tracked by location.Analytics
• Forms and bookings record which location they are for.Analytics

Write down the one thing that happens next, so the checklist ends in a decision.