AI Search Visibility Readiness Checklist

Confirm that priority pages are reachable through crawlable links, return the intended status, expose their core meaning without fragile client-side dependencies and are not blocked by unintended crawler controls.

• Priority pages are reachable through normal links, not only search or forms.SEO
• Priority pages return 200 and are not redirected or blocked.Developer
• Their main text is in the delivered page, without waiting for scripts.Developer
• robots.txt and crawler settings allow the crawlers you want, by decision rather than by default.SEO

Check whether duplicate or parameterized URLs compete to represent the same information and whether important topics have a clear preferred page supported by internal links.

• Each important topic has one preferred page.SEO
• Duplicate and parameter URLs point to that page with a canonical.Developer
• Internal links point to the preferred page.Content

Review how the company, services, products, people, locations and research are represented across visible content, structured data and important third-party sources.

• Name, services, locations and contact details match across the site.Content
• Structured data agrees with what the page visibly says.Developer
• Important third-party profiles and directories say the same thing.Marketing lead
• Experts and authors are named, with what they do.Content

Look for original evidence, first-hand implementation detail, expert interpretation, current facts, comparisons, limitations or decision frameworks rather than interchangeable summary copy.

• Priority pages include something only you can say: evidence, process or experience.Content
• Facts such as prices, hours and availability are current.Content
• Pages state limits and who the offer is not for.Content

Define the outcomes you will observe before testing. A brand mention, owned citation, third-party citation, recommendation and referral are different signals.

• Mention, citation, recommendation and referral are defined in writing.SEO
• Reports count them separately.Analytics

Document prompts or queries, platform, date, location or account context where relevant, source observations and repetition rules so changes can be evaluated over time.

• The questions you test are saved word for word.SEO
• Platform, date, location and account context are recorded with each result.SEO
• You have a rule for how often each question is rerun.SEO

Write down the one thing that happens next, so the checklist ends in a decision.